iGaming market weekly report | Oct 12–18, 2026

The NFL kept moving the United States: five states rose on Week 6, led by South Carolina at +61.9%, after six had risen on Week 5. Alberta reversed from −14.2% to +47.5% as the 13 October grey-market cutoff closed.
Market spotlight: CA-Alberta | +47.5%
Alberta was a decliner at −14.2% in the 5–11 October digest, with the transition cutoff still ahead of it. This week the cutoff fell inside the window and Blask Index rose 47.5%.
The Alberta iGaming Corporation, AiGC, opened the regulated market on 13 July and said about 70% of online gambling had been on unregulated platforms before launch. On 6 October, Stake Canada got a full licence and went live before the deadline for grey market — 13 October.
A 16 October Blask data story put PlayAlberta at 15.6% of provincial demand in June and 15.2% in September, while Stake, still offshore that month, led September CEB, Blask’s projected revenue, at $32.2M against PlayAlberta’s $14.1M.
Top gainers
United States +36.1% to +61.9%
• South Carolina +61.9%,
• North Carolina +42.4%,
• Massachusetts +37.9%,
• Kansas +37.3%,
• Pennsylvania +36.1%.
Only North Carolina repeated from last week’s six, and the move steepened from +27.5% to +42.4%.
Week 6 opened on 15 October with Denver’s 17–14 overtime win over Seattle. On 18 October the Panthers beat the Eagles 25–14 in Philadelphia, the Patriots beat the Jets 26–19 at home, and Pittsburgh beat Tampa Bay 26–19 in overtime.
CA-Alberta +47.5%
Top decliners
Singapore −23.8%
Turkey −34.9%
South Korea −12.7%
No in-window trigger found
No dated country-specific event in 12–18 October links cleanly to the markets below.
Saudi Arabia +59.3%, Panama (+52.6%), Haiti (+44.3%), Guatemala (+43.1%), Pakistan −18.9%, Mali (−12.4%), Laos (−8.9%), AR-Mendoza (−6.1%), Uzbekistan (−3.6%).
Although Saudi Arabia posted the largest absolute gain on the board. National-team dates found for Haiti, Panama and Guatemala sat on 1–4 October, outside this window, and the next Concacaf Nations League ties are in November.
Mali reversed last week’s +43.4% with no new fixture inside 12–18 October.
Laos is a third straight decliner, after −27.9% and −11.6%, and the weekly drop keeps getting smaller.
Regional snapshot
North America
Europe
Asia-Pacific
Latin America and Africa
Next week watchlist
Alberta — onshore share after the cutoff
NFL Week 7 — 22–26 October
Turkey — raid week versus the next Süper Lig round
Methodology note
Blask Index tracks real-time iGaming player interest via AI-analyzed Google search data, updated hourly and filtered to remove low-intent noise (scams, complaints). WoW% measures momentum: positive indicates growing attention; negative indicates declining attention.



