Philippines180.8M
Bosnia and Herzegovina3.32M
United Arab Emirates731.8K
Turkmenistan13.71K
Rwanda3.09M
Georgia13.97M
Spain7.94M
Cameroon17.75M
Libya9.34K
Colombia15.18M
Morocco2.26M
Madagascar1.28M
Saudi Arabia493.6K
Luxembourg66.85K
Mozambique29.38M
Venezuela13.25M
Tunisia2.59M
Finland6.05M
El Salvador1.02M
Haiti11.14M
Democratic Republic of the Congo34.55M
Uzbekistan1.02M
Belarus3.09M
Ecuador6.51M
Portugal3.22M
Latvia851.5K
Sierra Leone1.25M
South Korea905.9K
Bulgaria18.74M
Austria3.29M
Azerbaijan3.46M
Czech Republic2.81M
Uganda27.13M
Brazil8.09M
Indonesia19.36M
Bhutan13.42K
Mongolia78.99K
Togo261.6K
Slovakia3.04M
Croatia5.21M
Algeria711.1K
Armenia4.44M
Ghana9.81M
South Sudan349.7K
Nepal2.09M
Ukraine6.45M
Vietnam66.06M
Argentina16.27M
Lebanon415.5K
Turkey108.2M
Panama833K
Mexico7.36M
Zimbabwe7.34M
Honduras1.04M
Iceland47.27K
Yemen11.46K
Cambodia540.7K
Slovenia941.9K
Montenegro1.43M
Nicaragua255.7K
Bahrain115K
Burundi309.2K
Albania390.5K
Japan613.9K
United States7.77M
Sudan7.36K
Zambia17.72M
Serbia8.23M
Germany23.32M
Somalia461.3K
Kenya38.4M
Namibia3.17M
Bangladesh46.89M
Estonia347.9K
Ivory Coast5.77M
Burkina Faso271.2K
Sweden7.74M
Guatemala349.3K
Senegal1.08M
Jordan178.5K
Peru29.23M
Costa Rica389.9K
North Macedonia833.2K
Romania12.09M
Australia3.82M
Poland12.66M
Sri Lanka433.4K
Paraguay2.22M
Uruguay223.7K
Cyprus1.09M
Singapore2.83M
Russia0
Tajikistan2.1M
Kazakhstan3.52M
Laos482.9K
Greece8.79M
Ireland3.43M
Guinea2.55M
France4.01M
Moldova408.9K
Canada7.65M
Benin2.95M
Gabon1.64M
Chad2.98M
Tanzania41.19M
Botswana7.87M
India38.27M
Myanmar1.39M
United Kingdom40.17M
Belgium2.94M
Nigeria45.33M
Niger159.4K
Chile5.45M
Pakistan5.17M
New Zealand2.35M
Dominican Republic984.8K
Brunei22.14K
Angola7.66M
Jamaica242.8K
Netherlands6.42M
Qatar370.3K
Egypt1.19M
Liberia1.97M
Italy35.61M
Israel350.2K
Denmark1.95M
Malawi9.36M
Bolivia478.6K
Gambia2.93M
Malaysia5.37M
The Republic of the Congo4.83M
Ethiopia6.7M
South Africa84.21M
Mauritania130.1K
Thailand7.3M
Kuwait63.42K
Mali1.28M
Hungary2.79M
Norway1.09M
Lithuania796.7K
Kyrgyzstan355.8K
Switzerland1.84M

Articles

Analysis, guides and market insights from the Blask team

KnowledgeWhat Is KYC (Know Your Customer)

Know Your Customer procedure is a mandatory part of interaction with online platforms because of several reasons, including the detection of money laundering. This article brings the answer on what is KYC, why it matters, and how it works. Search traffic still starts with what is KYC, yet the real answer sits in regulation, data architecture, and risk control. It is a working system, not a one-time form. For regulated firms, this procedure is the front gate for fraud prevention, sanctions control, and account integrity. Weak checks create legal, financial, and reputational damage. Criminal abuse usually appears through fake identities, mule accounts, stolen documents, or hidden beneficial owners. Strong controls reduce that room fast: Strong KYC compliance links onboarding, beneficial ownership, monitoring, and suspicious activity controls. In the US, FinCEN lists all four as core CDD duties. When the know your customer policy works smoothly, onboarding feels safer. That helps serious brands look reliable, not sloppy. The search phrase what is KYC often gets mixed with nearby terms. They overlap, but they do different jobs. The KYC process focuses on identifying the customer, understanding the relationship, and setting a usable risk profile. It is the operating layer of due diligence. AML refers to the general legal and compliance system. This includes surveillance, reporting, screening, oversight, and prevention of financial crimes. The CDD process helps develop the customer profile based on his identification information, activities, ownership, and intentions. This helps the operator determine the risk involved. EDD becomes relevant where risk increases. Common examples include being a PEP, dealing with high-risk jurisdictions, having complicated ownership structures, and irregular transactions. Most compliance frameworks still rely on three fundamentals. These are identification, due diligence, and review. Together, these pillars form the KYC process, which operates as a core component of broader Anti-money laundering procedures. CIP collects core identity data before access begins. It usually includes: CDD will ask why the customer was here, what is expected to happen, and if the ownership seems clean. This will result in more accurate decision-making in the future. KYC doesn’t end after onboarding. The risk should be re-evaluated whenever behavior changes, new information comes in, or threshold levels are reached. Programs should have a logical flow. Evidence is at the forefront, risk logic comes second, and monitoring continues throughout the process. Good KYC verification starts with reliable identity and address evidence. Passports, driving licences, and utility bills remain common proof. Today, KYC verification often blends manual review with biometrics, face matching, OCR, and selfie checks. That cuts fraud and speeds approval. Risk scoring turns raw data into action. Typical inputs include: Screening entails identifying an individual or entity from the sanctioned, watch-listed, and PEP lists. Matches often trigger additional scrutiny. The delivery models depend on the market, product, and regulators, with the principle being the same, but the channel differing. Regarding digital onboarding, eKYC consolidates document uploading, database matching, consent, and identification into an electronic format process, which is more efficient than paper processing. Video KYC brings an element of human touch. This can be used where stronger identification is needed. In India, Aadhaar-based transactions can pass on details like name, age, gender, photograph, and address with consent. These might be considered adequate for KYC purposes. Paper KYC continues to exist in legacy systems and lower tech settings. These processes are slower and more cumbersome. High transaction speed, remote access, bonus abuse, and age risk make KYC in online gambling stricter than many people expect. Gaming checks are about safety, crime, and consumer protection. Access to remote gambling sites should exclude minors, players who have self-excluded themselves, fraudsters, and criminals involved with dirty money. This brings the process of establishing someone’s identity forward in the process. The stance held by the United Kingdom on the issue is that operators need to establish one’s identity prior to gambling and not at the time of withdrawal, especially when it could be done beforehand. SoF checks whether spending matches the player profile. Reviews may involve: Risk assessments could be initiated following rapid deposits, strange losses, issues with hardware, or any indicators of financial trouble. Both compliance and responsible gambling tend to converge at this point. The same control architecture will be seen in other industries, but the catalysts and indicators will differ. The risks associated with products are an integral part of this process. KYC in banking and fintech industries relies on customer onboarding, beneficial ownership verification, and ongoing monitoring as the standard baseline. While a faster user experience is important, strict documentation and regulatory compliance remain non-negotiable. Crypto companies need to protect themselves from risks like wallets, sanction threats, and international mobility. As such, transaction screening is just as important as identity verification. The iGaming industry uses identity screening, age verification, payment screening, behavioral monitoring, and bonus misuse detection. Lenders and insurers use due diligence to stop fraud, synthetic identities, and misrepresented applications. Risk data shapes pricing and approval quality. Across jurisdictions, what is KYC changes in detail, but the core idea stays stable. The key process remains universal. The US regulations mandate that identity verification, identification of beneficial owners, risk assessment of the client, and continuous monitoring be done. These activities are considered critical customer…

byBlask Team
KnowledgeResponsible gaming policy

A responsible gaming policy is a set of guidelines, tools, and practices implemented by iGaming operators to promote safe and healthy gambling behaviors among players. It is designed to minimize the risks associated with gambling, such as problem gambling and financial harm, while ensuring a fair and enjoyable experience for all users. Responsible gaming policies are not just a legal requirement in many jurisdictions — they are a cornerstone of ethical business practices in the iGaming industry. By prioritizing player well-being, operators build trust, protect their reputation, and contribute to the long-term sustainability of the sector. A responsible gaming policy typically includes the following elements: Ensuring that only adults can gamble is the first line of defense in responsible gaming. Operators use advanced identity verification and KYC (Know Your Customer) processes to prevent underage gambling and protect vulnerable individuals. Players can set personal limits on deposits, wagers, and losses. These limits help players manage their spending and avoid excessive gambling. Self-exclusion allows players to block access to their accounts for a specified period, ranging from days to years. Cooling-off periods offer a shorter break from gambling. Reality checks remind players of their session duration and spending, while time-outs provide a temporary pause from gambling. Operators provide access to support services, such as helplines and counseling, and offer educational materials about the risks of gambling and how to gamble responsibly. Employees are trained to recognize the signs of problem gambling and to intervene when necessary, offering support and directing players to resources. Blask’s analytics platform provides operators with powerful tools to monitor and promote responsible gaming: A robust responsible gaming policy is essential for protecting players, ensuring compliance, and building trust in the iGaming industry. By implementing best practices, leveraging data-driven insights, and collaborating with industry partners, operators can create a safer, more sustainable environment for everyone.

byBlask Team
KnowledgeYoY and MoM growth

Year-over-Year (YoY) and Month-over-Month (MoM) are classic growth lenses, but inside Blask they take on real-time power. Because both metrics are calculated straight from the hourly-updated Blask Index, you see the exact percentage change between today and the same day 365 days ago (YoY), or today and 30 days ago (MoM). That means iGaming teams can benchmark momentum within minutes, spot seasonal shifts as they form, and react before rivals even refresh their spreadsheets. The formulas stay familiar: Because YoY & MoM in Blask are calculated from the Blask Index value of today versus the value 30 or 365 days ago, they register market mood the moment search interest moves — days or even weeks before revenue sheets close. Below you’ll find two focused “cheat-sheets.” The first shows how Year-over-Year (YoY) swings in Blask Index support big-picture, long-cycle choices. The second lists Month-over-Month (MoM) moves you can act on this week. Both metrics are just the percentage change between today’s Blask Index reading and the figure on the same day 365 (or 30) days ago, so they surface demand shifts long before revenue books close. (12-month horizon) (30-day horizon) Single Pane – Both metrics live on every Blask dashboard, alongside deeper signals like Brand’s Accumulated Power (BAP) and Competitive Earning Baseline (CEB), giving one continuum from interest → acquisition → revenue. Same DNA – YoY and MoM are built on Blask Index, the search-behaviour proxy that mirrors market share with up to 95% correlation. A rise in searches today hits YoY/MoM immediately — weeks before finance ledgers close. Blask’s real-time YoY and MoM views turn the familiar “growth calculator” into an early-warning radar. Because both metrics are drawn straight from the hourly-refreshed Blask Index, they surface demand swings the moment search intent moves — days or even weeks before revenue or deposit data arrives. Pair these signals with deeper Blask benchmarks — BAP, APS, CEB — and you have a single continuum from interest ➜ acquisition ➜ revenue.

byBlask Team

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